DEATH VALLEY - ANOTHER WORLD ENTIRELY
Challenge: Create a tourist campaign for Death Valley National Park
Insight: When people visit the park, they often describe it in a very specific way—otherworldly.
Idea: This campaign focuses on the otherworldly nature of the park, making the case that it's the closest thing to another planet you can experience on earth.
BANNERS
OOH
SOCIAL - MARS OR DEATH VALLEY?
To further reinforce that Death Valley is the closest place to another planet you can find on earth, our social execution will use the story feature on Instagram to allow users to play a game of Mars or Death Valley?
