The Project: FBD 50th Anniversary

The Ask: Write an advertorial which details FBD’s heritage, lists details of their competition, and looks forward to the company’s future.

The Copy:

It’s our 50 th Anniversary at FBD Insurance and we want you to join in on our celebrations. To mark this exciting milestone, we have a very special competition to share with you. We are giving you the amazing opportunity to win a car or home insurance policy with FBD for only 50c. There’s one lucky winner every day for 50 days and both new and existing customers can enter. It’s a chance not to be missed!

We are Ireland’s only homegrown insurance company. Our roots give us a unique insight on this country, helping us to provide the best service possible to you, the people of Ireland. Whether it’s home, car or travel insurance, you can count on us to adapt to your needs and be there when it matters most. With 34 branches around the country, a local call centre and our website FBD.ie, we’ll always be there to help at a time that’s right for you.

We are excited for the future and as we grow, we’ll continue to protect what matters most to you. 500,000 people across Ireland trust us to provide the cover they need and you can always count on us to support you. As we move into the future, we hope you are there with us and can help make the next 50 years our best yet.

Competition details: Normal underwriting criteria apply. Maximum premium €2000 for car and €750 for home policies. Entrants must be 18 years or over. Competition ends October 3rd .

The Project: FBD Farm Insurance

The Ask: Write the copy for a press ad for farmers to check their current policy

The Press Ad: