CASE STUDY SCRIPT:

For the first time ever, this year’s FIFA World Cup has been moved from Summer to Winter. And when June comes around, it’ll leave millions of viewers around the UK thinking…

FILM CLIP AUDIO: So, what do we do now?

That’s why we created The World Cup of Netflix: a month-long event to promote non-english language content on our platform. We’ll begin our campaign by placing mysterious teasers throughout the UK. And then, on launch day, we’ll reveal the event on Netflix.

Each country will be represented by it’s most popular non-English language series—earning points when viewers reach our minimum watch time, which we’re setting at 90 minutes–the equivalent of a football game.

After one week, we’ll release the current top 10, with all other series dropping out. Then, the competition really starts to heat up, with two countries eliminated every four days until we reach the final.

While eliminations are looming, we’ll promote at-risk shows on social media to create conversation and spark the interest of its fans. When the final comes around, we’ll make our last push to promote the shows.  And while one will eventually come out on top, what’s important is not the winning series, but the millions of people around the UK who take part and open themselves up to the rich and rewarding world of non-english language entertainment.