Optimus ride
Campaign: If people were always smart, we wouldn’t exist.
Humans are stupid. They make mistakes. And keep making them. Optimus Ride is a self-driving vehicle created to eliminate human error from our roads.
This campaign uses the stupidity of mankind to promote the power of autonomous vehicles.
VIdeo EXECUTION
Print Execution
SOcial Execution
In order to translate the concept of the video execution to short form, we’ll use animated gifs which mirror its style.
